A Formula For Success with Selling

Want to get the most money for your home in this hot sellersmarket?

Most people dont realize there is much more to selling a home than taking a few photos and throwing it on the MLS, especially if you want the very most for it in a hot sellers market.

This is why I have been sharing the series, Get the Most for Your House Even In a Hot Sellers Market” - to help you and anyone you know maximize the profits from your biggest investment and not get caught up in what other people are doing.” Over the next few weeks, Im sharing four steps to getting the most money possible when selling your home, even when a home can sell itself right now. This is a must-read series, even if you arent selling a home anytime soon.

This is week three in the series, youll learn why selling your home for the highest price possible takes more than just throwing it on the MLS.

Especially, in a hot sellers’ market, many sellers think that all it takes to sell their home is to take a few photos and throw it up on the MLS (or maybe even skip the MLS all together).

Sure, that CAN get a house sold, but definitely not for the most money possible and isn’t that the goal, especially right now?

Why bother with a long list of things to get a home sold when it could sell without any of these? Because my definition of a successful sale isn’t just getting a property sold. For me, it means getting my clients the most money possible with the least amount of stress to them. To do that requires more than just taking some photos and putting it up on the MLS. Doing that is like leaving money on the table, even when you factor in paying a commission.

So here’s what a Formula For A Successful Sale™ looks like:

  • Proper pricing: Pricing, especially in a hot sellers market, is both an art and science. Homes are selling for more than the “comps” would indicate, so pricing your home for a little more than what your neighbor’s sold for isn’t enough. Plus, every home is slightly different, even if they look similar from the outside. There are certain “markers” that are best price to attract the most buyers. Pricing even a $1,000 above one of these magical “markers” can impact the sale.

  • Floor Plans: Buyers LOVE having floor plans as a take-away so they can measure their furniture when they get home and see where it fits in each room. This really helps them visualize their life and their stuff in your home. Once they can see how their life would work in your home, they are more likely to make a strong offer.

  • Professional photography - I personally meet with the photographer to make sure we are getting exactly what we should (and shouldn’t) in the photos. As they say, a picture is worth a thousand words and I would say it’s worth a whole lot more! These days, the photos have to be PERFECT in order to bring buyers to your home. They are THE things that will help scrolling buyers stop in their tracks and want to come see your home. We’ve got to nail the photos.

  • 3-D Tours: In addition to just plain photos, these days buyers also want to be able to “walk-through” a home without having to physically walk-through. Sometimes it’s because they aren’t living in the area currently and want to make their decision to buy a home without physically going to it, other times, they just want to see every crevasse in the house that sometimes are hidden by photos that are perfectly angled. Providing a 3-D tour builds trust with buyers because they feel like they can see every part of your home, not just what one dimensional photos provide.

  • Virtual tour link for the MLS - In addition to uploading photos and the 3-D tour to the MLS, I can also create a virtual tour link as well. It serves as your home’s own personal website while it’s on the market.

  • Brochure—This is becoming less important as people use their phones instead of paper to remember what a home looks like, but I still like to do them because every little detail helps. Sometimes the winning buyer asks for one after we are under contract just to keep as a memento!

  • Open Houses - Believe it or not, open houses don’t (really) sell a home. Serious buyers have agents and want to schedule a private showing to view a home so they can take their time and not be distracted by all other people who are there during the open house. Even though open houses don’t sell homes, I use them as a way to get direct feedback from buyers to bring back to you. It’s amazing what we can learn directly from buyers and how honest they will be with their feedback. This information is crucial as we consider when to agree to an offer and which offer to take. The other reason to host open houses is because, if entered into the MLS correctly, it gives your home another “ping” on the apps. Many buyers will search for open houses and when your home is included in the results, it’s just another reminder to buyers that your home is worth seeing.

  • The perfect TIME and day to list your home: Speaking of going live…did you know there is a best day of the week and even time of the day to list a home? There is! This one is my listing secret so I’m going to keep it under wraps until closer to when you are ready to list your home. ;)

  • Location articles, maps: For most buyers, part of their decision to buy any home is knowing about the location. I can include articles explaining what’s around the area or what’s coming in, and maps so they can see where your home is in relation to things that will be important to them. Whatever makes your home’s location great, I make sure there is information the buyers can easily access. Rather than ME convince them why the location is so good, I rely on third parties to describe what makes your home’s location desirable, which makes them trust the information provided more than if I tell them.

This is just a sampling of what I cover as part of my services and I handle the logistics for everything I mention above—from coordinating schedules to meeting people at your home to making sure everything runs smoothly every step of the way.

My definition of a successful sale isn’t just getting a property sold. For me, it means getting my clients the very most money possible with the least amount of stress to them. To do that it takes a lot more than just taking some photos and putting it up on the MLS. Sure, you could do that, but you’d be leaving money on the table, even when you factor in paying a commission. THIS is what it takes to get the very most for your home, no matter how great the market is.

If you or anyone you know is thinking about selling their home, I’d love to put this formula for a successful sale to work and let it do its magic.

With Love and Courage,